normal distribution curve for optimized website design

Optimized Website Designs

Search engine optimization (SEO) is a term you have most likely heard, especially if you currently own a website and have tried to gain high rankings in search engines such as Google, Yahoo and MSN. Search engine optimization, or SEO, covers a wide range of activities however the implementation is not as mysterious as some may believe. There are no secrets to good SEO. It just requires a clear understanding of your website objectives combined with intelligent and diligent execution of known best practices. We optimize for search engines in our normal website building process. The level of optimization can be adjusted based on your specific objectives.

Good search engine optimization involves four basic steps:

  1. Research to find the words and phrases that will drive potential customers to your website.
  2. Build or modify your website to include those keywords in the code and content.
  3. Ensure that the structure of you site is optimized so that search engines can find, read, and index your website.
  4. Monitor your rankings and tweak your website to gain or keep rankings in search engine results.

Best practices for optimized website design

Content

The content of your website is the backbone of information that will be indexed by search engines. Provide unique and well written content and back it up with other SEO techniques. This increases the chances of higher search engine rankings. When your quality content is inaccessible because it is within images, video or animations, try to provide an alternative that search engines can actually read.

Keywords

Keyword selection is the most important technique in the optimization process. Have an understanding of what your customers are looking for and what words they use to search the Internet. Build those keywords and phrases into your content and code in a way that makes sense. Keep in mind that words you use for your product or service may be very different from words your potential customers use or type into search engines.

Meta Tags

Create meta tags that fit your content and keyword choices. Two of the most important meta tags are the DESCRIPTION tag and the KEYWORD tag. Some search engines now ignore these however, it is still good practice to use them for the ones that will read them. For each page of your website, add in TITLE tags that clearly and concisely describe the page content. Complete meta data by adding in ALT and TITLE tags for images and links.

Submissions

Once your website is complete and posted, submit it to search engines. Be economical with the time you spend submitting; the top 3 or 4 search engines may be sufficient for your purposes since there are hundreds of other search engines that use their results. It is not necessary to submit more than once or to thousands of search engines. Give search engines about 3 months to fully index your site.

Tricks

Don't. Tricks can actually cause your site to rank lower or not at all in search engines. Some tactics include hidden text, hidden links, extremely small font sizes and misleading content.

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P.O. Box 751, Southborough, MA 01772
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Southborough Website Design, LLC