Website Usability

Customers will leave your website if it is difficult to use, takes too long to download, doesn't clearly state what you offer, has cumbersome navigation, or is hard to comprehend. Your website is a tool that visitors should be able to use intuitively.

Usability is a measure of how easily your website can be used by visitors. Designing a website for usability means being an advocate for the user with opinions that are not dependent on the views of the owner or the programmer. We custom design websites with usability standards built into the process. After all, you want to communicate to visitors the value of your company and products, not challenge their user skills.

Best practices for website usability

Functionality

The pages download quickly, the website fits in all browsers, the website works on all platforms and the hyperlinks, email links and forms work as intended.

Content

Content is clearly written for the intended audience, has correct spelling and grammar, is well organized in a site hierarchy, is logically formatted on the pages with proper use of headings, lists, bullets, boxes and other techniques for emphasizing or deemphasizing information.

Navigation

Navigation is intuitive to use, is consistently located on all pages, is logically grouped, has succinct names that tell the user exactly where they will go to, it indicates where the user has been and it avoids any special effects that actually detract from usability.

General Usability Considerations

Who are the website users, what is their backgrounds, what do they want to do here, what do they need to do here, what is the context in which they are working, what information must be available for them, what errors might they make here?