Website Basics

It is important to consider your goals in owning a website before launching into design and development. There are a multitude of factors that will influence the direction of the design process and decisions made throughout. Here are some things to consider.

Do you want your website to:

1. Establish a web identity for your business or products?
2. Increase the visibility of your business?
3. Provide marketing or a promotional materials?
4. Increase your sales or provide a new sales channel?

Think about your target audience:

1. Who would you expect to visit/use your site?
2. What is their purpose in visiting your site?
3. Do they represent a specific consumer demographic?
4. Would your expected visitors have any limitations?
5. How would you expect people to arrive on your site?

What interactivity would help you and your visitors:

1. Contact information, maps, directions to your business?
2. A calendar of events?
3. Sign-ups for email distribution or newsletters?
4. Prospective client information collection (e.g., data forms)?
5. Providing members-only information, slide shows, media presentations?

We will be glad to meet with you to get a better understanding of your business, your customers or clients, and your website goals. While it's important to consider some of the above topics ahead of time, it is not necessary to have all the answers up front. Much of the initial phase of project development is to discover the who, what, why, when and how of your site. After our meeting, we'll be able to estimate your project cost and timeframe, and provide you with the details of your website project.